Advertising….the word conjures up images of snazzy products, catchy jingles and snappy one-liners. So when the topic of the Guest Lecture was “Advertising Campaign”, there was a lot of excitement among the students of Mass Communications as well as B.Com (Advertising). 

Nishita Dev Kumar, Assistant Professor in the Department of Communications and Journalism, Osmania University, came up with a racy and insightful power-point presentation on July 9, on the campaign theme. Beginning with the principles of Advertising campaign, the presentation touched on several other aspects like Creative Strategy, Pre-testing, execution and finally evaluation. Students raised several pertinent questions relating to the campaign theme. The presenter gave several examples of popular products whose campaign themes became highly popular.

The one and half hour guest lecture left students with a sense of satisfaction and fulfillment. The Guest lecture was organized at the initiative of the Department of Mass Communications