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Purpose: The Department of Mass Communication at St. Mary’s College organized a field trip for the final year BA (Mass Comm) students on 6th August 2010. The aim of this trip was to give these beginners a first-hand experiential tour of the top Advertising agency in Hyderabad, Ogilvy & Mather (O&M).
Achievement: Though preliminary, this field trip was a good learning experience for the students and it increased their knowledge about advertising and the avenues available after their bachelors’ degree and the numerous possibilities they can choose from in the advertising sector. |