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Courses Offered

Bachelor of Arts ( Political Science, Communication and Journalism, Communicative English )

Bachelor of Arts (Vocational) prepares students for a range of specializations in mass media, and careers in print, audio-visual and digital media, international relations or any communication field. These careers span writing, journalism, broadcasting, advertising, publishing, design, public relations and civil services. After completing this course, students can opt for a Master’s Degree in Mass Communication and Journalism, Political Science, International Relations and more.

First Year

Semester 1

Course Type and Title Credit
AECC 1 – Environmental Studies 2
CC 1A – English 5
CC 2A – Second Language – Hindi, Sanskrit, Arabic, French 5
DSC 1A – Principles of Management 5
DSC 2A – Basics of Marketing 5
DSC 3A – Business Economics 5
Total27

Semester 2

Course Type and Title Credit
AECC 2 – Gender Sensitization 2
CC 1B – English 5
CC 2B – Second Language – Hindi, Sanskrit, Arabic, French 5
DSC 1B – Organisational Behaviour 5
DSC 2B – Business Statistics 5
DSC 3B – Business Law 5
Total 27

Second Year

Semester 3

Course Type and Title Credit
SEC 1 – Personality Development and Communication Skills 2
CC 1C – English 5
CC 2C – Second Language – Hindi, Sanskrit, Arabic, French 5
DSC 1C – Financial Accounting 5
DSC 2C – Human Resource Management 5
DSC 3C – Introduction to Information Technology 4
DSC 4C – IT Lab 1
Total 27

Semester 4

Course Type and Title Credit
SEC 2 – StatisticalSoftware 2
CC 1D – English 5
CC 2D – Second Language – Hindi, Sanskrit, Arabic, French 5
DSC 1D – Financial Management 5
DSC 2D – Marketing Research 5
DSC 3D – Business Ethics and Corporate Governance 5
Total 27

Third Year

Semester 5

Course Type and Title Credit
SEC – 3 2
General Elective – I 2
DSC 1E – Quantitative Techniques for Business 5
DSC 2E – International Business 5
DSC 3E – Fundamentals of Technology Management 4
DSE 1A – Elective – I
Financial Institutions and Markets (F)


Marketing of Services (M)


Change Management (HR)
5
DSE2A – Elective – II


Investment Management (F)


CRM and Retail Management (M)

Industrial Relations (HR)

5
Total 28

Semester 6

Course Type and Title Credit
SEC – 4 2
General Elective – II 2
DSC IF – Strategic Management 5
DSC 2F – Cost and Management Accounting 5
DSC 3E –Project Work 4
DSC 3F – Elective – III
Banking and Insurance (F)

Consumer Behaviour (M)

Performance Management (HR)

5
DSE2B – Elective – IV
Business Taxation(F)

Advertising and Sales Promotion (M)

Talent Management (HR)
5
Total 28

Legend

  • AECC   : Ability Enhancement Compulsory Course
  • SEC      : Skill Enhancement Course
  • DSC      : Discipline Specific Course
  • DSE      : Discipline Specific Elective
  • GE        : Generic Elective