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Courses Offered

Bachelor of Commerce ( Advertising, Sales Promotion and Sales Management )

Advertising, sales promotion and sales management are an integral part of taking any product or service to the market. Bachelor of Commerce in Advertising, Sales Promotion and Sales Management covers a range of topics such as Business Organisation, Fundamentals of Advertising, Accounting Basics, Banking, Basics and others. Students can opt for careers in account planning, direct and indirect sales, campaign planning and many more. Students can further opt for MBA with specialization in Marketing or Sales after completing this course.

Program Outcomes for B COM:
PO 1: The course provides a platform for experimental learning and grooms students towards industry specific curriculum with focused approach on specific areas which are crucial in the management of companies.
PO 2: After completing three years for Bachelors in Commerce (B.Com) program, students would gain a thorough grounding in the fundamentals of Commerce and Finance.
PO 3: The course is focused on the all-round development of the students’ personality through proper education and exposure to the vast treasure of knowledge.
PO 4: The course provides exposure to students in the latest trends in relevant branches of knowledge giving them the needed competence and creativity to face global challenges.
PO 5: Students have a plethora of choices to pursue professional courses such as CA, M.COM, MBA, CMA, ICWA, CS, CFA, etc.
PO 6: The students will be ready for employment in functional areas like accounting, taxation, banking, insurance and corporate law.

B Com Advertising:

PSO 1: The course exposes the students to the rigors of international advertising and equips them to be able to manage the media along with different aids of advertising in the international markets.

PSO 2: Students will understand the concept of creativity in depth with the knowledge of growing importance of creativity in Ads in today’s competitive world.

PSO 3: The course enables the students to develop skills required for job/vocation in advertising, personal selling and salesmanship.

PSO 4: Students will be equipped with skills required to motivate and train the sales force and enhance their productivity.

PSO 5: The course enables the students to pursue post graduate programs in Advertising, Marketing, and Digital Marketing, Advertising cum Public Relations, Media Management etc

PSO 6: After completion of the course, students can pursue their carriers as Client Service Manager, Account Executive, Copywriter, Content writer, Marketing Research Executive etc

First Year

Semester 1

Course Type and Title Credit
AECC 1 – Environmental Studies 2
CC 1A – English 5
CC 2A – Second Language – Hindi, Sanskrit, Arabic, French 5
DSC 1A – Financial Accounting – I 5
DSC 2A – Marketing Management 5
DSC 3A – Business Organisation 4
DSC 4A – Information Technology 4
Total 30

Semester 2

Course Type and Title Credit
AECC 2 – Gender Sensitization 2
CC 1B – English 5
CC 2B – Second Language – Hindi, Sanskrit, Arabic, French 5
DSC 1B – Financial Accounting – II 5
DSC 2B – Fundamentals of Advertising 5
DSC 3B – Principles of Management 4
DSC 4B–Basics of Foreign Trade 4
Total 30

Second Year

Semester 3

Course Type and Title Credit
SEC 1 – Principles of Insurance 2
CC 1A – English 5
CC 2A – Second Language – Hindi, Sanskrit, Arabic, French 5
DSC 1C – Advanced Accounting 5
DSC 2C – Income Tax – I 5
DSC 3C – Business Statistics – I 4
DSC 4C – Media Management 4
Total 30

Semester 4

Course Type and Title Credit
SEC 2 – Practiceof Life Insurance 2
CC 1B – English 5
CC 2B – Second Language – Hindi, Sanskrit, Arabic, French 5
DSC 1D – Corporate Accounting 5
DSC 2D – Income Tax – II 5
DSC 3D – Business Statistics – II 4
DSC 4D – International Advertising 4
Total 30

Third Year

Semester 5

Course Type and Title Credit
SEC 3 – Practice of General Insurance 2
General Elective – I 2
DSC 1E – Cost Accounting 4
DSC 2E – Business Law 4
DSC 3E – Banking Theory and Practice 4
DSE 4E – Computerised Accounting 4
DSE1A – Brand Management 4
DSE2A – Media Research and Planning 5
Total 30

Semester 6

Course Type and Title Credit
SEC 4 – Regulation of Insurance Business 2
General Elective – II 2
DSC 1F – Managerial Accounting 4
DSC 2F – Company Law 4
DSC 3F – Financial Institutions and Markets 4
DSC 4F – Commerce Lab 4
DSE1B – Copy Writing for Management 4
DSE2B – Project 5
Total 30

Legend

  • AECC   : Ability Enhancement Compulsory Course
  • SEC      :Skill Enhancement Course
  • DSC      : Discipline Specific Course
  • DSE      : Discipline Specific Elective
  • GE        : Generic Elective