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Courses Offered

Bachelor of Commerce ( Advertising, Sales Promotion and Sales Management )

Advertising, sales promotion and sales management are an integral part of taking any product or service to the market. Bachelor of Commerce in Advertising, Sales Promotion and Sales Management covers a range of topics such as Business Organisation, Fundamentals of Advertising, Accounting Basics, Banking, Basics and others. Students can opt for careers in account planning, direct and indirect sales, campaign planning and many more. Students can further opt for MBA with specialization in Marketing or Sales after completing this course.

Program Outcomes for B COM:
PO 1: The course provides a platform for experimental learning and grooms students towards industry specific curriculum with focused approach on specific areas which are crucial in the management of companies.
PO 2: After completing three years for Bachelors in Commerce (B.Com) program, students would gain a thorough grounding in the fundamentals of Commerce and Finance.
PO 3: The course is focused on the all-round development of the students’ personality through proper education and exposure to the vast treasure of knowledge.
PO 4: The course provides exposure to students in the latest trends in relevant branches of knowledge giving them the needed competence and creativity to face global challenges.
PO 5: Students have a plethora of choices to pursue professional courses such as CA, M.COM, MBA, CMA, ICWA, CS, CFA, etc.
PO 6: The students will be ready for employment in functional areas like accounting, taxation, banking, insurance and corporate law.

B Com Advertising:

PSO 1: The course exposes the students to the rigors of international advertising and equips them to be able to manage the media along with different aids of advertising in the international markets.

PSO 2: Students will understand the concept of creativity in depth with the knowledge of growing importance of creativity in Ads in today’s competitive world.

PSO 3: The course enables the students to develop skills required for job/vocation in advertising, personal selling and salesmanship.

PSO 4: Students will be equipped with skills required to motivate and train the sales force and enhance their productivity.

PSO 5: The course enables the students to pursue post graduate programs in Advertising, Marketing, and Digital Marketing, Advertising cum Public Relations, Media Management etc

PSO 6: After completion of the course, students can pursue their carriers as Client Service Manager, Account Executive, Copywriter, Content writer, Marketing Research Executive etc

First Year

Semester 1

Course Type and Title Credit
AECC 1 – Environmental Studies/Basic Computer Skills
2
ELS-1 – English-1
4
MIL-1 – Second Language I – Hindi, Sanskrit, Arabic, French
4
DSC 101– Financial Accounting – I
5
DSC 102 – Business Organisation and Management
5
DSC 103 – Marketing Management
5
Total 25

Semester 2

Course Type and Title Credit
AECC 2 –Environmental Studies/Basic Computer Skills
2
ELS-2 – English-2
4
MIL-2 – Second Language-2 – Hindi, Sanskrit, Arabic, French
4
DSC 201 – Financial Accounting – II
5
DSC 202–Business Laws
5
DSC 203 – Fundamentals of Advertising
5
Total 25

Second Year

Semester 3

Course Type and Title Credit
SEC 1 –
a) Principles of Insurance/
2
b) Foundation of Digital Marketing/
c) Fundamentals of Business Analytics
SEC 2 –
a)Practice of Life Insurance/
2
b)Web Design & Analytics/
c)Application of Business Analytics
ELS-3 – English-3
3
MIL-3 – Second Language-3 – Hindi, Sanskrit, Arabic, French

3
DSC 301 – Advanced Accounting

5
DSC 302 – Business Statistics – I

5
DSC 303 – Media Management

5
Total 25

Semester 4

Course Type and Title Credit
SEC 3 –
a)Practice of General Insurance/
2
b)Social Media Marketing
c)Business Intelligence
SEC 4 –
a)Regulation of Insurance Business/
2
b)Search Engine Optimization &Online Advertising
c)Data Visualisation &Storytelling
ELS-4 – English-4
3
MIL-4 – Second Language-4 – Hindi, Sanskrit, Arabic, French

3
DSC 401 – Income Tax /Excel Foundation

5
DSC 402 – Business Statistics – II

5
DSC 403 – Marketing Research

5
Total 25

Third Year

Semester 5

Course Type and Title Credit
GE -1 – Business Economics
4
ELS-5 – English-5
3
MIL-5 – Second Language-5 – Hindi, Sanskrit, Arabic, French
3
DSE 501 –
a) Cost Accounting/
5
b) Financial Planning & Performance/
c) International Financial Reporting-I
DSE 502 –
a) Computerized Accounting/
5
b) Financial Decision Making-I/
c) International Tax & Regulation
DSE 503 -
a) International Advertising/

5
b) Advanced Corporate Accounting/
c) Financial Management
Total 25

Semester 6

Course Type and Title Credit
ELS-6 – English-6
3
MIL-6 – Second Language-6 – Hindi, Sanskrit, Arabic, French
3
DSC 601 –
a) Cost Control and Management Accounting/
5
b) Financial control/
c)International Financial Reporting-II
DSE 602 – a) Theory and Practice of GST/
5
b) Financial Decision Making-II /
c) International Auditing
DSE 603 –
a) Brand Management/
5
b) Corporate Governance/
c) Investment management
PR - Research Methodology and Project Report
4
Total 25

Legend

  • AECC   : Ability Enhancement Compulsory Course
  • SEC      :Skill Enhancement Course
  • DSC      : Discipline Specific Course
  • DSE      : Discipline Specific Elective
  • GE        : Generic Elective