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Courses Offered

Bachelor of Commerce ( Advertising, Sales Promotion and Sales Management )

Advertising, sales promotion and sales management are an integral part of taking any product or service to the market. Bachelor of Commerce in Advertising, Sales Promotion and Sales Management covers a range of topics such as Business Organisation, Fundamentals of Advertising, Accounting Basics, BankingBasics and others. Students can opt for careers in account planning, direct and indirect sales, campaign planning and many more. Students can further opt for MBA with specialization in Marketing or Sales after completing this course.

First Year

Semester 1

Course Type and Title Credit
AECC 1 – Environmental Studies 2
CC 1A – English 5
CC 2A – Second Language – Hindi, Sanskrit, Arabic, French 5
DSC 1A – Financial Accounting – I 5
DSC 2A – Marketing Management 5
DSC 3A – Business Organisation 4
DSC 4A – Information Technology 4
Total 30

Semester 2

Course Type and Title Credit
AECC 2 – Gender Sensitization 2
CC 1B – English 5
CC 2B – Second Language – Hindi, Sanskrit, Arabic, French 5
DSC 1B – Financial Accounting – II 5
DSC 2B – Fundamentals of Advertising 5
DSC 3B – Principles of Management 4
DSC 4B–Basics of Foreign Trade 4
Total 30

Second Year

Semester 3

Course Type and Title Credit
SEC 1 – Principles of Insurance 2
CC 1A – English 5
CC 2A – Second Language – Hindi, Sanskrit, Arabic, French 5
DSC 1C – Advanced Accounting 5
DSC 2C – Income Tax – I 5
DSC 3C – Business Statistics – I 4
DSC 4C – Media Management 4
Total 30

Semester 4

Course Type and Title Credit
SEC 2 – Practiceof Life Insurance 2
CC 1B – English 5
CC 2B – Second Language – Hindi, Sanskrit, Arabic, French 5
DSC 1D – Corporate Accounting 5
DSC 2D – Income Tax – II 5
DSC 3D – Business Statistics – II 4
DSC 4D – International Advertising 4
Total 30

Third Year

Semester 5

Course Type and Title Credit
SEC 3 – Practice of General Insurance 2
General Elective – I 2
DSC 1E – Cost Accounting 4
DSC 2E – Business Law 4
DSC 3E – Banking Theory and Practice 4
DSE 4E – Computerised Accounting 4
DSE1A – Brand Management 4
DSE2A – Media Research and Planning 5
Total 30

Semester 6

Course Type and Title Credit
SEC 4 – Regulation of Insurance Business 2
General Elective – II 2
DSC 1F – Managerial Accounting 4
DSC 2F – Company Law 4
DSC 3F – Financial Institutions and Markets 4
DSC 4F – Commerce Lab 4
DSE1B – Copy Writing for Management 4
DSE2B – Project 5
Total 30

Legend

  • AECC   : Ability Enhancement Compulsory Course
  • SEC      :Skill Enhancement Course
  • DSC      : Discipline Specific Course
  • DSE      : Discipline Specific Elective
  • GE        : Generic Elective