Search Engine Optimization is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. SEO has three important techniques to improve website position in SERP called Technical SEO, ON Page SEO and OFF Page SEO (Search Engine Optimization).
Let’s us explore one by one now.
This is one time work which we do in domain and hosting level. Like installing https for your domain, extending domain registration length, website overall loading time, robots.txt optimization, proper custom 404 error page etc.,